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Facebook candy crush soda saga10/4/2023 ![]() Matches of four or more candies create unique candies that act as power-ups with larger board-clearing abilities. In the game, players complete levels by swapping colored pieces of candy on a game board to make a match of three or more of the same color, eliminating those candies from the board and replacing them with new ones, which could potentially create further matches. It is a variation of their browser game Candy Crush. Marketing directly at the people who could download the game, it's a clear indication that Facebook's mobile advertising business is booming.Candy Crush Saga is a free-to-play tile-matching video game released by King on April 12, 2012, originally for Facebook other versions for iOS, Android, Windows Phone, and Windows 10 followed. ![]() The stats are particularly impressive seeing that over 70 percent of the people who viewed King's 15-second video did so on a mobile device. Candy Crush is a beloved franchise and we were able to tell the story to millions of people," said Angus Lovitt, King's VP of Performance Marketing. "For the first time King used premium video ads on Facebook to generate excitement for a game. No wonder both King and Facebook are keen to highlight the channel's power. ![]() Which makes Candy Crush Soda Saga's video one of the most successful advertising campaigns in Facebook's history. ![]() To put that in perspective, that's about an eighth of the 864 million people who check in to the social network every day. Spending millions of dollars within Facebook's advertising system - after all, it has almost $1 billion in cash - King pushed the game's initial promotion video to 100 million people in seven countries on its launch day. This time the action concerns the company's aggressive UA push across Facebook for Candy Crush Soda Saga, which is the latest instalment in the match-three puzzle series. Despite pimping its "non- Candy Crush Saga business" during its recent financial call, King is now basking in the successful launch of the game's soda-soaked sequel, which is now bubbling all over your Facebook feed. ![]()
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